Stephen came up with this idea forĀ a piece called “Good Name, Bad Name, Great Name” for The Tonight Show and besides the fact that I love it, it now has me looking at everything on Earth as an exercise in rebranding.

Here’s a dozen other names for you to think about – if you’ve got an idea for good, bad, great naming them, drop it in the comments.


Beats Audio

NAD Electronics



Canada Dry

Sesame Street